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| | Customer Reviews: | | | Average Customer Review: ( 65 customer reviews )
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Most Helpful Customer Reviews
136 of 142 found the following review helpful:
Thumbs up from a neuropsychologist Nov 16, 2009
By Marsha Lucas
"Author, Rewire Your Brain for Love"
David Rock and I share a similar view: People become more open to changing the behaviors which hold them back when they can understand the brain science behind it all. If you teach a man to do a task, he'll complete the task; if you teach him how his brain is wired, and how to optimize and build it, he'll be one of the most successful (and well-adjusted) people you've ever met.
In "Your Brain at Work" David speaks clearly and meaningfully -- with humor and relevance to everyday life -- about why it is our brains work better under some circumstances than others. He's frank about the limitations of our cognitive abilities -- even the brightest among us -- explaining the "why" and "how" of the limits, and, most importantly, "how to make it better" without frazzling yourself with multitasking, split attention, and other inefficient ways of trying to do your work.
He manages to do this with warmth and humor, all the while bringing the reader inside the findings of some of the top researchers in neuroscience.
I'm a neuropsychologist by training, and now do psychotherapy with high-functioning, successful people who complain about feeling depleted, overwhelmed, out of balance, and burned out. I'm grateful to have this book to supplement our work on the brain-based issues that create the perpetual sense of swimming upstream.
75 of 77 found the following review helpful:
A Great Book that Gives Advice Based on Scientific Research Dec 06, 2009
By Ivan
Your Brain at Work does an excellent job synthesizing a large body of scientific research on cognitive neuroscience and interpreting the results in a way that helps readers understand how the brain works and how to make it function more efficiently.
The book is laid out in a format of a theatrical play, where it introduces two ordinary people and follows their respective days. Both of the characters are facing a variety of challenges, very similar to the ones that millions of professionals deal with on a daily basis. After presenting a particular scenario and having one of the characters go through it, the author then performs a thorough analysis of what each of the characters did wrong and how they could have approached a particular challenge or activity in a much more efficient way. The best part is, obviously, that the analysis and the corrections in the behavior are all based on the most recent research in cognitive neuroscience.
The narrative is broken into different "acts" according to the progression of the work day of the characters and the type of mental processes that are being discussed. I think this is a particularly good structure because it a)personifies the cognitive challenges by bringing up prototypical characters that most of us can relate to b)organizes the context in a way that is logically progressive and easy to follow and c)makes the book easy for later reference.
As far as the content, to use the book's own language, a big dopamine rush is how I would describe it. It is really full of a good and useful insight, at the same time boasting a high level of writing that uses plenty of metaphors and is very easy to read (took me 5 days of reading before bed to finish). Some of the concepts that are tackled include mental energy management, dealing with pressure, mental blocks, creativity, need for certainty and autonomy, handling of relationships and managing expectations. The full list is a lot longer, and I think that once you start reading, you will notice that the implications of the issues addressed go far beyond just the workplace.
To conclude, I want to say that Your Brain at Work has really exceeded my expectations. It is based not on psycho babble and feel-good nonsense, as most books that are geared towards self improvement, but on solid scientific research. It doesn't instruct on what to do and how to feel, but explains the biological mechanism of action behind default human behavior and how it may lead us astray. In the ideal world, I think that all books that claim to assist with self improvement should be based on scientific research, but that's perhaps wishful thinking and a discussion for another day. Anyway, I highly recommend that you read this book, as I really feel that you will not be disappointed.
42 of 43 found the following review helpful:
Get this book Jul 08, 2010
By Janis Grummitt
THE "GUTS" OF THIS BOOK
This is one of the most practical `neuro' books on the market at the moment. It is aimed at the `lay-person' rather than the `neuro -enthusiast'. The focus of the book is based on Rock's belief that ....'by understanding your brain, you increase your capacity to change your brain.' As a `neuro-enthusiast and translator' I agree with him completely, and so do neuro-specialists such as Dan Seigel. However, it might be more accurate in the case of this book to say `by understanding your mind, you increase your capacity to change your brain'. This book is about more than the physiology and processing power of the brain. Many of these practical tips have been tried and tested for years but we now have evidence to show why they work. Rock clearly outlines these for us.
WRITING STYLE
David Rock uses three parallel techniques to involve us. These run throughout the book:
* A story - The story of Emily and Paul allow us to identify with their thinking at work.
* A metaphor - The use of a stage and actors enable us to easily understand the roles of various parts of our thinking
* A reference to research and the physical brain - Research data that underpins the book. Mercifully he avoids using large numbers of neuro- jargon. He focuses on the role of the pre-frontal Cortex (the director) and the way in which we use our `director' in dealing with chemical responses. He introduces us to three positive chemicals; dopamine (feel good), nor-adrenaline (excitement) and oxytocin (collaboration).
The combination of all three of these works because it draws people with different thinking preferences into the content. For those of you are aware of the HBDI (Herrmann Brain Dominance Instrument) the red dominants will follow the story, yellow's the metaphor and the blue's the data and analysis.
RELEVANCE
In the past 10 years, research into the functionality of the brain and ongoing discoveries around brain `plasticity' have changed our minds for ever. Many old theories and beliefs have been reinforced and others discredited. The Buddhist belief that `mindfulness' and focus improves the mind now has tangible proof (through PET scanning). On the other hand, multi-tasking, that previously touted holy-grail of efficiency, has been largely debunked. This is seriously important for all of us involved in developing human potential. It will not be a flash-in-the-pan any more than the understanding of the basis and treatment of infection was over 100 years ago.
THE SOCIAL MIND
Rock spends a large part of his book examining the consequences of our human social `wiring'. I recently read and enjoyed `The Power of Collective Wisdom'. This book added some of the missing pieces to that excellent book. I advise anyone interested in developing the potential of teams or organizations to read these two together.
CONCLUSION
Buy this book and read it. This is the way of the future. In a few years time, there will be a huge number of titles beginning with `neuro' or its equivalent. David Rock makes understanding this future more easy, this is the beginning of something important for us all.
19 of 21 found the following review helpful:
Succeeds in Form as Well as Function Nov 19, 2009
By Mark Goulston
What I like most about David Rock's books is the experience my brain and mind and "dopamine" center have when I read whatever he writes. The bump to my dopamine from this present book is the format of following a story of a couple who are leading and living overly busy and harried lives (sound like anyone you know?), followed by a deep dive into their brains and minds to tell you what those inner areas are going through, followed by lessons and applications that I can use to help me be more mindful, in control and more effective in my life.
This book has just enough research to pass my credibility radar with flying colors, great practical application to use immediately and a great story to identify with.
It's a triple treat.
Mark Goulston
author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
syndicated Tribune columnist
blogger for Huffington Post, Fast Company, Psychology Today and Minyanville
38 of 46 found the following review helpful:
 Good book but Aug 16, 2011
By Joe Kellock
I would definitely gives this book 5 stars. It is a great general information book on how your brain works and and it is recommended by more then a few brain experts. It also gives some good day to day tips on how to run your life better. Sadly though I am going to substrack a star or two due to the shameless self promotion of self help websites, 30k a year grade schools and other money grubbers at the end of the book. This definitely made me put my threat level up as they would say. David rock is definitely knowledgeable about his field, but he also somewhat comes off as a used car salesman. This book is a great primer, but i would be wary of the other products.
See all 65 customer reviews on Amazon.com
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